Design Public Group joins the HNI organization
HNI has closed on the acquisition of Design Public Group, a leading e-commerce distributor of high design furniture for the office and home. Matthew Lieb and Todd Thedinga, the former joint owners of Design Public Group, joined HNI and will continue to run Design Public Group. The company’s assets include consumer-facing e-commerce websites www.designpublic.com and www.danishdesignstore.com, along with a platform and capabilities serving the commercial office and architectural and design channels.
“We are excited to reach this milestone and have the team at Design Public join HNI,” said Jeff Lorenger, Chairman, President and Chief Executive Officer of HNI Corporation. “Design Public brings a digitally native organization with skills and capabilities to help us accelerate our digital and e-commerce initiatives. This leading platform will support our traditional distribution models and allow us to better reach a broader consumer group that increasingly buys furniture online.”